Digitalism and recent technological developments, like RFID and NFC, enable customers to interact with the product and allow them to purchase everywhere at all times. In this digital environment, customers ask for orientation, transparency and trust in the product. In order to understand consumers’ individual needs in detail and ultimately enhance their shopping experience, we [...]
Read more...
Women and men don’t seem to believe in the perfect fitting jeans anymore. Who hasn’t experienced the “pains” of trying to find a new pair of jeans? Especially women struggle with a variety of sizes that barely match their body types. According to a survey by Levi’s, 54% of all women try on at least 10 [...]
Read more...
The traditional definition of entertainment is obsolete. – Media convergence, social networks and new technological possibilities have changed the reception of entertainment radically. These are just a few results of Hubble’s research about entertainment. In consumer diaries and in-depth interviews, we tried to investigate the understanding, the consumption and the role of entertainment in people’s [...]
Read more...
The iPad Extreme Sleeve, from G-Form, is a product that illustrate two of Hubble’s marketing paradigms; Product is the New Marketing and Creativity is the Most Powerful Force in Business. In the age of social media, companies have to create a product that delivers on its promises and does so in a way that people [...]
Read more...
It all started with buy ten get one free. The value was transparent for everyone. People would buy ten bags of sugar and get one free or buy ten roses and get one free. That was the first loyalty program ever and it’s still the dominant model. In the 1950s Kaiser’s launched the stamp model [...]
Read more...
The NFC technology will finally enable us to connect virtual and real world – really! NFC is short for near field communication and it will become the single most important innovation in mobility since the launch of the first iPhone. NFC on modern smartphones will finally usher in the age of the “Internet of Things”. So [...]
Read more...
