Digitalism and recent technological developments, like RFID and NFC, enable customers to interact with the product and allow them to purchase everywhere at all times. In this digital environment, customers ask for orientation, transparency and trust in the product. In order to understand consumers’ individual needs in detail and ultimately enhance their shopping experience, we [...]
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The traditional definition of entertainment is obsolete. – Media convergence, social networks and new technological possibilities have changed the reception of entertainment radically. These are just a few results of Hubble’s research about entertainment. In consumer diaries and in-depth interviews, we tried to investigate the understanding, the consumption and the role of entertainment in people’s [...]
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The NFC technology will finally enable us to connect virtual and real world – really! NFC is short for near field communication and it will become the single most important innovation in mobility since the launch of the first iPhone. NFC on modern smartphones will finally usher in the age of the “Internet of Things”. So [...]
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Human mankind moved from food hunting to food avoiding. In consequence of the convenience trend we lost the ability to cook and lost sight on what and how we eat. If you consider eating only, what your grandmother would have clearly labelled food, your next shopping trip will become an intensive search. And you will [...]
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