Traditional media is losing its audience and readership steadily. Especially young and tech-savvy consumers are no longer willing to pay for an outdated media offer.

Hubble Innovations joined forces with the multimedia arts MA students at Salzburg University of Applied Sciences to tackle this problem for tomorrow’s media business.

Together they developed a future business model for media brands:

With a media offer that’s no longer based on news only. It’s about information, services and connectivity in real- time, geo-based and independent of the devices that we use.

It is based upon an online multimedia information network that generates customized content and services. The network is built around a CMS system with a semantic approach. The system readjusts itself with each user interaction. It’s design and navigation enables access across a wide range of devices.

The new media offer also allows for direct monetization by applying a subscription- and micropayment model and can be further expanded in multiple ways.

This project has been completed with Salzburg University of Applied Sciences as part of their multimedia arts MA program, and they retain the rights for this idea.