User Experience

We assemble a set of consumers from various backgrounds to interact with a prototype and provide feedback. We use this as an opportunity to evaluate first-hand thoughts, concerns and suggestions for improvement. With those insights we go back to the drawing board to improve our idea. This happens in a rapid, iterative way to make sure the new product, service or experience is ready to launch as early as possible. Minimizing time to market means maximizing our clients’ competitive advantage.

Business Potential

Business Potential is a chance to test consumer sentiment on a larger scale by using visual representation of the new product idea, its positioning and marketing. We use a database of over 80,000 hand-selected consumers to digitally evaluate product appeal and purchase intent. The outcome of this check is statistically relevant data that allows us to determine the business potential of an idea and make improvements for further testing.

Market Relevance

Market Relevance is a second round of Reality Check that shows a final detailed assessment of whether or not an idea has relevance in the marketplace. This is one of the final steps prior to product launch and gives a statistically relevant prediction of a product’s shelf appeal and success in the marketplace.